Sports and culture are the twin pillars of a vibrant society. They inspire, they unite, and they speak a universal language. Lixin Group has championed this belief by becoming a key player in Cambodia's development ecosystem.
The SEA Games Legacy
Following their major sponsorship of the historic 32nd SEA Games, highlighted by the Khmer Times, Lixin Group has not slowed down. CEO Kevin Hsu, who also serves as Vice Chairman of the Cambodian National Table Tennis Association, sees sports as a vehicle for national resilience and pride.
'Discipline, teamwork, and resilience—these are the values participating in sports teaches our youth. Values they will carry into the workforce.' — Kevin Hsu, CEO of Lixin Group
Investing in the Grassroots
Beyond elite competitions, the group's CSR initiatives have funded training facilities and equipment for under-resourced provinces. By providing professional-grade tables and coaching clinics, they are ensuring that the next generation of Cambodian champions can come from anywhere.
Promoting Khmer Culture
Lixin Group also recognizes the soft power of art. They recently supported the 'Masterpiece' art show, bringing together local legends like Nak Noy and Em Riem. Furthermore, their sponsorship of the inaugural alms-giving ceremony with over 1,000 monks highlights a deep respect for Cambodia's spiritual heritage.